Deaf people, especially those who use British Sign Language (BSL) as their first language, often don’t absorb information in the form of written words. We’ve launched a new service to help.
Deaf people acquire language in a different way to hearing people. And for those born deaf, English is often their second language.
They cannot be immersed in the language around them, because they can’t catch spoken information easily. Equally, since British Sign Language is entirely visual, Deaf people often do not have a written or spoken language on which to base their second language learning.
Furthermore, British Sign Language has a grammar and syntax of its own, which is very different to that of spoken English, and this can also confuse the Deaf person.
Reading can be harder work for Deaf people, since their vocabulary tends to be quite limited compared to their hearing peers. Unfamiliar words, or those which have not been specifically taught, cannot be lipread.
We know from our own research that many Deaf people struggle with accessing websites as a result, and this is something they want to see improve. People with a hearing loss often feel that businesses are ignoring them.
So your organisation could be losing valuable customers. But with a British Sign Language (BSL) video, you could reach this audience, and win new business. After all, according to Action on Hearing Loss, more than 11 million people in the UK have some form of hearing loss – that’s one in six of the population.
We can make a BSL video for each page of your website or social media (like Facebook or Twitter), outlining your business and its products and services for Deaf customers in a way they can understand easily.
We offer a number of associated services to go with videos – contact us for further details and pricing. Email firstname.lastname@example.org or Skype cseekerbookings